Red de Mosselpot
When it became known that an Antwerp-based collector was considering sending Broodthaers' Grand Mussel Pot (1966) to auction in 2000, Jan Hoet, then director of the Stedelijk Museum voor Aktuele Kunst (SMAK) in Ghent, initiated a fundraising campaign to keep the artwork in Belgium. The collector agreed to forego auction if the SMAK could raise 10 million Belgian francs (about $225,000) before the end of the year.
Hoet was able to garner a commitment of half that total from Minister of Culture Bert Anciaux, and it was up to Hoet to raise the other half. This bumper sticker, which says "save the Mussel pot," was part of the ensuing mussel-related publicities, wine-tastings, dinners, events, and sale of numerous limited edition artworks, including one made by Hoet himself.
The campaign was successful.
Ghent: Stedelijk Museum door Aktuele Kunst, 2000. Offset ink on adhesive-backed vinyl. The protective paper over the adhesive is still intact. Flemish.